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The Council of Complaints for the Pakistan Electronic Media Regulatory Authority (PEMRA) has ordered the cable operators to cease the airing of vulgar advertisements on different television channels. The indecent ads are against the standards of Pakistani media.

The commands were given after Lahore High Court referred a complaint of Mian Mehmood-ur-Rasheed to the PEMRA.

According to the details, Mian Mehmood-Ur-Rasheed filed a complaint in Lahore High Court, Lahore. The complaint was that some of the advertisements on cable tv channels are not according to the Indecent Advertisements Prohibition Act, 1963.

Lahore High Court then referred the complaint to the PEMRA, and after that, the direction was issued by the Council of Complaints for PEMRA to the cable operators to stop these kinds of ads.

The complaint was about the ads that show Hakeem and Aamil Baba type people who offer black magics and promise people for a better future.

But it is worth mentioning here that there are also many other ads that are against the norms of our society. For example, the Lux soap commercial, in which Mahira Khan dances with Fawad Khan and shows very indecent steps and in the end says, “Bas Zara Sa Lux.”

Recently, Mobilink also released such an ad, which was then criticised by many people on social networking websites.

Not only ads are indecent, but there are also some tv shows on many Pakistani tv channels. An example is the Hum Glamorous Awards 2016 on Hum Tv. In the program, you can see females dancing like it is an Indian show.

Earlier this year, PEMRA imposed a penalty of one million rupees on music channel Jalwa for showing non-family-friendly videos.

Why there are a lot of indecent ads on Pakistani tv channels? Because there is a lack of creativity in Pakistani ad industry and the directors fail to come with the new and original ideas.

On the other hand, Director Public Relation, Ms. Nabeela Ghazanfar launched a complaint regarding a fake news story about Punjab Police. After the complaint, the council of complaints about PEMRA proposed giving a warning to the Lahore-based news channel, City42.

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