After the success of Uber and Careem in Pakistan, PAXI Pakistan Pvt. Ltd is looking to introduce PAXI (Pink-Taxi) services in Pakistan targeting the female population of Pakistan.

The soft launch PAXI Taxi took place on the Women’s Day (March 8) while the company plans to launch its services on March 23. CEO and founder Shaikh Muhammad Zahid has said quality and secure transportation has always been a problem for women in Pakistan and PAXI has identified this niche.

The company claims they are registered with FBR, SECP and KMC and provide accidental insurance coverage along with the basic services. The taxis are clean and air conditioned with a first extinguisher and first aid medical kit on board.

The services can be booked via an app, call SMS or simply by hailing a taxi on the road. CEO Muhammad Zahid claims the price is competitive and is calculated by keeping in account both the distance covered and duration of the trip.

The drivers or ‘pilots’ are all female students or housewives between the ages of 19 and 50. Talking about the security of the drivers Mr. Zahid said, certain no-go areas have been defined and drivers are instructed to take any and every measure if they feel insecure.

PAXI Pvt. Ltd plans to introduce two more services, bike taxi and PAXI-Taxi for both men and women on the same day. Currently, the fleet consists of 10 PAXIs, 23 bikes and 50 taxis/rickshaws.

The company plans to increase its operations to other cities once it establishes itself in Karachi.