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Chinese e-commerce giant Alibaba will reportedly sign a Memorandum of Understanding (MoU) with the Benazir Income Support Programme (BISP) for the online sale of the products made by the beneficiaries of BISP, reports The Nation.

The possibility of such arrangement was discussed in a recent meeting between the Minister for Commerce Muhammad Pervaiz Malik, Chairperson BISP Marvi Memon and Alibaba team.

The meeting focused on how the BISP beneficiaries can benefit from reaching out to international markets via Alibaba’s platform to sell their products.

The e-commerce industry in Pakitan is developing at a rapid pace, in this situation the BISP beneficiaries can avail massive opportunities via online channels to bridge the poverty gap and prosper.

Previously, the Chinese company signed a MoU with the with the Trade Development Authority of Pakistan (TDAP). During the meeting, the company officials also showed the specially designated Pakistan Pavilion on Alibaba Website that was established as a result of the MoU to foster small and medium-sized enterprises (SMEs) in Pakistan through e-commerce.

Earlier this year, a delegation of Alibaba’s officials visited Pakistan to discuss and explore investment opportunities in the E-commerce space in the country. The Chinese e-commerce company also showed interest in establishing the e-commerce and digital payment system in Pakistan.


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