Alibaba Group to establish e-commerce and digital payments in Pakistan

Minister of State for IT, Anusha Rahman while chairing a multi-stakeholder meeting with Mr. Michael Evans president of Alibaba group laid out the initiatives and policy measures being undertaken by the Government for enabling a broad-based digital ecosystem in the country.

The focus on achieving full value chain digitization of the economy has bored immense dividends and the situation is ripe to exploit the potential of the digital infrastructure for enabling e-commerce and digital payments across the Business to Business (B2B) and retail markets.

Alibaba, a Chinese e-commerce giant has one of the biggest market shares in the world in consumer-to-consumer, business-to-consumer and business-to-business sales services via E-commerce web portals.

A high-level delegation of Alibaba Group is on a two-day visit to Pakistan to discuss and explore investment opportunities in the E-commerce space in the country. Delegation is led by Mr. Michael Evans, President Alibaba Group.

The Minister of State for IT welcomed the delegation and explained that transformation to “Digital Pakistan” is on the priority agenda of our Government with special emphasis on ‘Bridging Broadband Divide’ to enable socio-economic development to spur economic growth.

Current policy development activities regarding E-Commerce Regulatory Framework, including Consumer Protection and Personal data Protection, were also presented in the meeting.

Mrs. Rahman also relayed in the meeting that E-commerce sector may surpass $1 billion in 2020 due to exponential growth in mobile broadband access and the demand side measures being pursued by the government.

Mr. Michael Evans, president of Alibaba group during the meeting appreciated the Minister of IT and her team for tremendous achievements in ICT Sector. He said that Ministry of IT has expressed impressive commitment, dedication and focus on all digital development initiatives.

He was of the view that our Group is aggressively pursuing diligence process for setting-up their E-Commerce and digital payments services in Pakistan and to tap into this high potential market.


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