The latest report from Strategy Analytics says that the Android operating system captured 87.5 percent of the worldwide smartphone market in the third quarter of the current year. Android’s shares increased from 84.1 percent, which was reported in the same quarter of last year.

The reporting firm says that this operating system is the leader in the smartphone market and it is presently not possible to beat it. 328.6 million Android-powered devices were shipped in the third quarter of the year 2016, which is an increase from 298.0 million devices, shipped in the same period of 2015.

On the other hand, the shares of Apple’s iOS fall to 12.1 percent from 13.6 percent. 45.5 million iOS-based devices were shipped in the third quarter of 2016 while 48.0 million devices were shipped in the same period of last year.

1.3 million devices were shipped with other operating systems including BlackBerry, Windows, and Tizen. It is a huge drop from 8.2 million other OS devices, which were shipped in the last year in the same period.

Global smartphone shipments

Worldwide smartphone shipments increased six percent annually from 354.2 million units in Q3 2015 to 375.4 million in Q3 2016.

According to Strategy Analytics, Google’s Android is performing well in the developing markets, which is why this operating system’s shares are being increased. This platform is cheaper than the others, and it offers simple yet useful features, which is why it is attracting the smartphone manufacturers. The analysts say that the shares of Apple decreased because of its poor performance in China and Africa.

However, the experts have also warned that the launch of Google’s smartphones, i.e., Pixel and Pixel XL would discourage the other smartphone makers from using the Android OS on their devices. Google claims that its latest smartphones come with some extra features that enhance the security of the user data.