To further localize the manufacturing of Honda bikes in Pakistan, Atlas Autos has inaugurated $20 million worth assembly plant in Karachi.
Atlas Autos manufactures almost all the parts of Honda motorcycles except the chain drives and CAM chains which they have to import. Now, the company has collaborated with Daido Kogyo Company, Japan in order to get the technical assistance in making chains for its bikes locally.
The Daido Kogyo, also known as DID brand, is an established technical innovator in the world chain drive market. This new development will not only help Atlas Honda to reduce its import bills but will also result in relatively curtailed prices while providing superior quality motorbike parts.
The DID is planning to invest $20 million over a period of three years with the aim to tackle the local market and producing quality chain sprocket sets for Pakistani consumers.
Atlas Honda is the market leader in the motorcycles segment in Pakistan. It sold 1.15 million bikes in the last fiscal year. Its nearest rival is United Motors, which sold 0.4 million bikes in the same period.