Atlas Honda, one of the largest motorcycle manufacturers of Pakistan is optimistic about the demand of higher engine category motorcycles in Pakistan. The company sees more demand for heavy bikes and is likely to introduce more models with greater engine capacity.
The motorcycle is nowadays a commodity rather than a luxury in Pakistan and changes in trends and style has made people demand a heavy bike rather than the same old models.
According to the notice that Atlas Honda sent to Pakistan Stock Exchange (PSX), the company earned a net profit of PKR 1 billion in the quarter ended on 31st December 2016. It witnessed an increase of 32 percent, as compared to their net profit in the same period last year which was PKR 755 million.
Pakistan produces about 2 million bikes per annum. In 2016 around 46pc of the sales were crowned to Japanese brand, Atlas Honda. According to Dawn, Atlas Honda has seen record sales in the last few months with 458,695 units in July-December, which is 16.8pc up from a year ago.
With the change in the tastes and trends around the country, many companies are now introducing new products to the customers. Today, Pak Suzuki also stopped taking new booking orders for Suzuki Cultus and replaced it with Suzuki Celerio. The company also plans to phase out Mehran in 2018 by replacing its production with Suzuki Alto 660cc. Hopefully, the new heavy bikes will improve the stagnant condition of the motorcycle industry.
