BBC is expanding its World Service to include 11 new language services including Punjabi. This move came as a result of £289 million funding that was announced by UK government last year. BBC World service is the world’s largest international broadcaster of radio, television news, speech and discussions which already broadcasts in 29 languages around the globe.
This expansion is termed as the largest one since 1940s by the network’s director general Tony Hall, he further said:
“As we move towards our centenary, my vision is of a confident, outward-looking BBC which brings the best of our independent, impartial journalism and world-class entertainment to half a billion people around the world. Today is a key step towards that aim.”
The expansion includes introducing different Asian and African languages in the World Service. BBC has understood the fact that in order to spread your message to a large audience you have to talk to them in their own language as this move will give them wider access to the people from different areas. As a result of this move, the network will have 12 new expanded daily TV and digital bulletins, broadcasts in 40 languages and they also expect to reach around 500 million people worldwide by 2020