A relatively new name in the smartphone market, Huawei has made a claim that it will surpass the renowned tech giant Apple by 2018. While talking to Reuters, Richard Yu, chief executive of Huawei’s consumer business group said:
“We are going to take them (Apple) step-by-step, innovation-by-innovation. There will be more opportunities. Artificial intelligence, virtual reality, augmented reality. It is like driving a car. At every curve or turn, there is an opportunity to overtake the competition.”
This is a big announcement, especially considering the fact that it has been only four years since Huawei officially started the smartphone venture. However, according to a report by IDC, Huawei did jump up and is currently occupying the third spot in the top smartphone brands globally. This is only one step lower than Apple which is at number 2.
According to Strategy Analytics, Huawei had a 9% market share last quarter, shipping 33.6 million devices.
Apple held a 12% market share and shipped 45.5 million devices, while Samsung held a leading 20.1% share and shipped 75.3 million devices.
It is an amazing feat in itself that a Chinese company is challenging a more sophisticated brand. But if we look at Huawei’s latest launches like Mate 9 and Mate 9 Porsche Design, the brand is including all the major features of a more premium range smartphone. The phone has a new artificial intelligence feature which can learn about its user’s habits and automatically put the most frequently used apps in easy reach.
With Samsung experiencing a major setback in the case of Galaxy Note 7, and a mixed response to Apple’s iPhone 7 and iPhone 7 Plus contributing to a -5% drop in Apple’s smartphone shipments compared to Q3 last year, Huawei can take advantage of competitor’s shortfall to secure some new followers. Two years is a long time and the rate with which Huawei is stepping up its game, the authenticity of this claim is not that far to check.