Black Friday, Pakistan’s new shopping phenomenon is not new to the world, especially the US. It is originally a day after Thanksgiving which officially opens the Christmas shopping season, with retailers opening early to provide insane deals and promotional offers to the masses. Now this day is celebrated across the world with people rushing into the stores to get their desired products at the lowest price.
In the recent years instead of making their way to the biggest retailers, many people have opted the most civilised way of shopping online from the comfort of their home. This new trend gave birth to Cyber Monday, the Monday after Thanksgiving, where discounted deals are offered online only.
In Pakistan, we are getting an amalgamation of both Black Friday and Cyber Monday all in one day (Friday). Online festivities to welcome Black Friday has started with pre-sales. Daraz.pk will launch its app pre-sale from 22nd-24th Nov while Yayvo.com has already started its pre-sale on 18th Nov with huge discounts on 10,000 items.
but does our newly found craze offer something of value to the masses, or we are being duped into thinking that we’re getting the big discounts? With the real deals not being unveiled in Pakistan, let’s review what is being offered outside the borders as they have already started promoting their offers.
Many companies like Samsung are using their platform to provide discounts whereas other companies like Apple don’t get themselves involved in any such activities, but rest assured offers are still made by retailers on Apple’s products. On their website, Samsung is not providing a discount on all items especially smartphones, but the rest of the many items are offered at more than 50% discounted prices.
- Xbox One S Gear 1TB Console Bundle + Xbox One S Controller + Dues Ex: Mankind Divided $299.99 (original price $419.97)
- Apple iPhone 6 – 128GB (Factory Unlocked) $299.99 (original price $849.99)
- Lenovo Edge $299.99 (original price $549.99)
- Samsung UN70KU6300 70 Inch 6-Series HDR 4K Ultra HD Smart LED TV $1297.99 (original price $2397.99)
- Microsoft Surface Pro 3 $419.99 (original price $699.99)
- Sony PlayStation 4 Pro $419.99 (original price $499.99)
- Up to 40% off on eBay drones
- Lenovo Yoga 900 2-in-1 $932 (original price $1199)
- Up to 50% off on Amazon Devices
- 60% off on X-Files Collector set
- Nikon D750 $1800 (original price $2299.95)
- 13% off on HP Envy 13 laptop
All these deals are just tip of the iceberg with more on the way and counting all those offers will definitely drive a person insane. The wars to provide the best offer was started in the US long before November, whereas in Pakistan, deals have yet to be announced for the masses.
We can be a little light on the criticism considering this is the second year for this shopping festival in this country, but it is still yet to be known whether the anticipated discounts would be on just run of the mill brands or are we going to see some big name drops?