BMW is witnessing a sudden rise in the demand of its Plugin Hybrid Electric Vehicles (PHEV) in Pakistan. In the ongoing year, the company is anticipating to sell 30% more vehicles than what it sold in 2015.
On the launch the of its first public charging station for its PHEVs in Lahore which is also the first in Middle East Region, Johannes Seibert, the MD of the BMW Group, Middle East told that he is getting more orders from Pakistani customers than ever before.
“Pakistani auto market offers a strong potential and the year 2016 is turning out to be good for car manufacturers. We have already received 180 pre-bookings for X1 which is scheduled to be introduced in the local market by February 2017, and I am happy that this new model has been perceived very well by our Pakistani customers.”, described Seibert.
Seibert who is visiting Lahore for the first time finds Pakistan an important market for BMW where it has a sound footing for over a decade with the help of its local partner, Dewan Group.
The German premium automaker has already launched two PHEV models, X5 40e and 330e in the country which have received an encouraging response from the customers.
“15% of our total sales in Pakistan is coming from Hybrid segment and the tendency is further increasing. We plan to introduce more models in 2017 including the complete range of 5 series and 7 series”, Seibert confirmed.
While responding to a question about the plan for an assembly lineup in Pakistan, Chairman of Dewan Group, Dewan Yousaf said that he is committed to the market; however, all future expansions and investment plans will base upon the demand of BMWs in the coming years.
“We are very much committed to the BMW and the local market. Certainly, we will invest more as the time passes, and the demand goes higher for our brand. The economy is growing, and CPEC will have a deeper impact on all the sectors of the economy. We have been aggressive in the past, and as the market grows further, we will expand our operations”, Yousaf said.
Yousaf welcomed the competition from rival brands and found it a healthy sign, however, he ruled out the idea that X1 and X5 could be beaten in performance by any existing brand in Pakistan. He indicated X1 was gaining the immense attention of the local customers which he did not expect. Other than 180 pre-orders, 50 more were in the pipeline which he anticipated to get matured in two to three weeks.
Dewan Group foresees to sell more than 250 vehicles in the next year.