Canon launches EOS 5D Mark IV DSLR

Canon Pakistan with its business partner MBM International has launched the EOS 5D Mark IV DSLR camera, the next generation of the popular and versatile 5D series of Canon professional DSLR cameras.

The EOS 5D Mark IV propels the series forward with a fusion of features and enhancements targeted to please even the most discerning creative eyes. The camera also features Canon’s propriety Dual Pixel CMOS AF of making video shooting easier, even when shooting 4K to help ensure sharp focus and subject tracking.

For the first time in an EOS 5D series DSLR camera, the EOS 5D Mark IV features built-in Wi-Fi®1 and Near-Field Communication (NFC)™1 providing for the easy transfer of images and MP4 movies to compatible mobile devices, as well remote shooting when using the Canon Camera Connect App2.

The EOS 5D Mark IV also includes a built-in GPS3 receiver with a compass for precise geo-tagged information of latitude, longitude, and elevation. This is especially valuable to wildlife photographers and photojournalists who need to track their locations, as well as providing sports and wedding photographers with the ability to sync a multiple-camera setup with extreme accuracy and precision. The camera’s built-in GPS can also be used to synchronize the camera’s time to the atomic clock, a valuable feature when many photographers are covering the same event.

Canon’s EOS 5D series of DSLR cameras has a history of being at the forefront of still and video innovation. And today, we add to this family of cameras the EOS 5D Mark IV– the first in our 5D series to offer 4K video and built-in Wi-Fi and NFC connectivity,” said Mahmood Naqvi, Managing Director MBM International, Canon Official Distributor in Pakistan.

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Country Manager Canon, Mr Sarshar Ali, expressed, “We are taking the art of photography to the next level with the launch of our outstanding cameras. These cameras have been superbly manufactured to give a matchless performance and are capable of capturing even the minutest details of any scenario with utter perfection.”

He added, “Our cameras are a product of ultimate expertise and they have been aptly equipped to capture lively moments and enable the users to live them all over again, every time they see the pictures.”



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