Careem Pakistan can now help you find your soul mate in a halaal way. one of the most popular ride-hailing companies has always marketed their services in a unique way.

The UAE based ride-hailing company has always marketed their services in a unique way. Whether it is announcing discounted price by hiring Waseem Akram as Honorary CEO or giving away credits to its users, the company has always found a fun way to interact with its users.

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In a shocking turn of events, many people woke up today to a crazy push notification and email from Careem that introduced the “Rishta service” for its users.

The company’s email read; “Bas kar forever alone ka naara, Ab status ‘taken’ hoga tumhara!” no doubt pulling the strings of many single hearts across the country.

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Careem Pakistan is popular for its weird and different marketing gimmicks but has the company gone too far this time. Apart from all the jokes, the rishta or matrimonial service is a very serious business that requires the formation of a proper process.

While talking to MORE, an official spokesperson of Careem Pakistan revealed: “It’s a two-day activity and we trained our Rishta Aunties on dos and don’ts to ensure we keep this activity respectful.”

According to Careem, If you’re a desi single who is ready to mingle, all you have to do is:

  • Open the Careem mobile application
  • Make a “Later” booking between 12pm-10pm on 19th and 20th July
  • Press “Chalo” and hold onto your hearts

The rishta service is only available in Lahore, Islamabad, and Karachi while others have to cry to their parents about the lack of love in their life or they can find solace in Ice-cream.