Google Chrome has finally delivered on its promise and has included a new feature that lets the user permanently mute websites that play annoying auto-play videos.
Google is rolling out Chrome 64 for Windows, Mac, and Linux and has impressively added a strong pop-up blocker and more than 50 security fixes for its loyal users.
Thanks to the new updates, the user will now be able to escape the abusive experience which he/she has to encounter on many sites in the shape of ads or the bogus site warnings and error messages, the close, play and download buttons that take the user to third party sites etc.
The search engine will also offer the site owners feedback via the Abusive Experiences Report in Google Search Console relaying if their site has displayed any of the abusive behavior and will offer advice to improve the experience for users.
According to Google, “Starting on February 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a ‘failing’ status in the Ad Experience Report for more than 30 days.”
Along with the ability to permanently mute websites, Chrome 64 also brings some of the fixes for the Spectre attack that can be used against browsers.