Coca-Cola in its bid to attract more millennials has put its marketing on steroids and has introduced a new Selfie Bottle. This bottle has a built-in camera, and with the help of sensors, it captures the mystical moment, where you’re gulping the sweet cola at 70-degree angle. Coca-Cola launched this contraption because someone in the company thought that drinking cola is exactly the kind of moment that everyone wants to capture, store and cherish forever.
Created by Gefan Team, Tel Aviv’s creative agency, this bottle is part of Israel’s Coca-Cola Summer Love Campaign which is it’s largest outdoor brand event. The photos taken with the bottle can be shared on Snapchat, Facebook and Instagram for everyone to gasp at the sight of you drinking a rare and magical potion that primarily provides no nutrition whatsoever. The team who created this device, describes the new miracle as:
“Users tag themselves and their friends in photos on Coca-Cola’s social media assets. It really does the trick and makes the party goers more present and active during the event, knowing they can share their special moments just by drinking.”
This move of coca cola seems to be inspired by Snapchat’s Spectacles, but they have failed to realise that the selfie mania would have to be a full-on epidemic when the thought of drinking a cola could be considered the new cool.
The concept of a selfie bottle is disturbing because it encourages the social issue of narcissism among millennials, where taking pictures of utterly mundane things is a new normal. In a recent study reported by Daily Mail, millennials spend an average of 16 minutes on each selfie-session, three times a day. Considering the time it takes to get selfie-ready for each photo-taking session the time adds up to 48 minutes a day that’s a surprising five hours and 36 minutes every week.
With this invention, I fear the day when everything we use would have a built in camera, so we can enjoy the luxury of taking photos while walking, talking or even breathing. But the good news is that with the current global warming conditions human race doesn’t have much time to go any low.