To all those who had a tough time in keeping check of the events that are shared with you on Facebook can now get Android version of Facebook’s standalone Events application. Previously it was launched on iOS in October and will go live on Google Play soon.
The Events app helps to browse all the nearby events, see the dates of the upcoming events, import calendars, aggregate wall posts and alert from Events to declutter the actual social media application.
The iOS version hasn’t been too much popular among other applications but do serve the main purpose of the development of the said application which is designed to help Facebook’s extroverts and event promoters better discover and manage events.
If the company can solidify its market, it can prove to be a game changer as many other competitors lack the differentiated platform that it provides to connect millions of people and sharing the events that pertain mutual interests of the Facebook friends. Also if the social media giant can create a position where its the go-to-place to discover all that’s going on locally, it can really attract more ad dollars from events promoters while at the same time create its own market for event promotion.