Facebook seemingly cannot catch a break nowadays mostly because of their own blunders. The recent report by TechCrunch revealed that Mark Zuckerberg and many other executives at Facebook can delete old messages on Facebook Messenger, a feature not available for the common folks.

Now, to save themselves from the inevitable backlash, the social media site quickly announced that it will soon announce the “unsend” feature for its platform that will allow people to delete their sent messages.

Reportedly, the new feature will roll out in several months and according to Facebook until this feature is available to everyone, Mark, and other executives won’t be able to use it for themselves.

A Facebook spokesperson in a statement to The Verge said, “We will now be making a broader delete message feature available. This may take some time. And until this feature is ready, we will no longer be deleting any executives’ messages. We should have done this sooner—and we’re sorry that we did not.”

This is not a new feature for a messenger application as WhatsApp last year introduced the option to delete a message within a short period of time after sending it to anyone.

We have yet to see the impact of this new feature over transparency and how the company will introduce this new feature for the Facebook Messenger users.