Facebook is going to launch a new feature very soon, which will notify a user if someone copies his/her profile picture and name. 75% of the users are already enjoying this service. Duplicate profile tool will help in reducing online harassment and bullies.
According to a report, 12 percent profiles on Facebook are fake. Facebook’s head of global safety Antigone Davis told Mashable, “It’s a real point of concern for some women in some parts of the world where it may have particular cultural or social ramifications.”
The new feature will automatically send a notification to the user if Facebook detects a duplicate profile. The user will be allowed to review the impostor’s profile and report it as “duplicate” or “not duplicate.”
This whole process is fully automated. The feature was first tested in November, last year and the company is still trying to improve it further.