Facebook pages can now build their own communities. The social networking site is rolling out a new feature called “Groups for Pages,” allowing people to create sub-groups within their Facebook pages.

Think of this new feature as an exclusive fan club, where people can talk and share their thoughts with one another, and also directly interact with the owners of the page.

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Chris Cox, Chief Product Officer in a Facebook post said; “If you are an artist, a business, a brand, or a newspaper, you can now create fan clubs and groups centered around your super-fans.”

With Groups for Pages, like minded people can create their own niche segment where they can discuss specialized topics like music, books etc.

According to Cox, the idea came from the Facebook group called created by digital and comment editors at The Washington Post, Terri Rupar and Teddy Amenabar,

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two reporters at The Washington Post who started a Facebook group called PostThis – from The Washington Post, where they interacted with some of the most dedicated fans of the newspaper.

One of the biggest advantages of this feature is that brands can now create their own groups instead of interacting with their fans through the profiles of its employees, thus protecting their privacy.

Groups help us open up to the right people who are interested in what we want to say. Currently, there are 70 million pages representing various artists, businesses, brands, and newspapers meaning there is a lot of potential in this new feature