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104 shares, 145 points

This year has been incredibly hard for Facebook who after costing more than 80 million people their private data, is readying itself to play matchmaker.

Facebook CEO Mark Zuckerberg announced on Tuesday at the annual F8 developer’s conference that the company will be moving towards a new direction this year with the launch of a proprietary dating app.

“This is going to be for building real, long-term relationships, not just for hookups,” he explained.

There are more than 2 billion active Facebook users around the world which is a mega pool of people belonging from different walks of life. According to Zuckerberg, “There are 200 million people on Facebook that list themselves as single, so clearly, there’s something to do here.”

The company has been planning to launch this service for over a decade but the real question is that as the company is reeling from the biggest privacy scandal to date, can the users really trust them again with their data?

Zuckerberg explains that the company will build the dating app with an emphasis on privacy. The prototype showed during the conference showed a heart shape at the top right corner of the Facebook app that will take the user to their dating profile if they have set up one.

The platform will match people based on dating preferences, things in common and mutual friends. Facebook Chief Product Officer Chris Cox told the people that more details will be revealed over the course of next few months.


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