The Pakistani music streaming platform Patari has recently announced that it’s participating in Facebook’s Music Stories. On the Facebook app, songs and albums shared from Patari will become “Music Stories”, a new post format which allows people to listen to a 30-second preview of the shared song (or album) while on Facebook.
This will allow listeners to preview songs while still staying within their Facebook app or webpage. Analytics from across the world have repeatedly shown the high retention rates for media which can be played with Facebook. It means that the introduction of a feature like Music stories mean a much higher engagement from users with music.
Facebook had launched the initiative late in 2015, initially working with streaming sites such as Spotify and iTunes. Patari joins a small group of streaming sites testing the product.
Earlier Patari was also amongst Facebook’s first few partners for the global launch of the ‘Account Kit’ Product which saw Patari featuring as on the partners at Facebook’s Annual F8 event.
Patari’s CEO, Khalid Bajwa said that “this collaboration marks a watershed moment for the local music industry. Our participation in this product is proof that it is possible to set up a sustainable platform for Pakistani music that can have a global reach.”
The Music Stories initiative with Facebook marks yet another milestone for Patari, which last year had become the first Pakistani digital media platform to pay royalties to its artists, which Rs 1.25 million paid out last December.
The platform, available on the web as well as on iOS and Android as an app, was launched in September last year, while being incubated at PITB’S Plan9 and afterward accelerated at PlanX, and boasts of over a hundred thousand monthly active users. It features a vast collection of music.
Recently, Patari secured the second place in the Startup World Cup 2016 in Washington DC. It was a great achievement for the company.