Technology meets fashion; OPPO mobile phones have partnered up with the Pakistan’s biggest name in fashion Hassan Sheheryaar Yasin or as we know him by HSY. The smartphone brand has always partnered itself with the fashion and beauty, so going after the powerhouse of fashion designing world is the logical step for OPPO.
George Long, the CEO of OPPO Pakistan on this occasion said:
“It gives me immense pleasure to announce Mr Hassan Sheheryar Yasin as our first brand partner for Pakistan. Indeed this is the first time that a multinational smartphone company has joined hands with a fashion designer here in Pakistan. The fact that HSY is not only a fashion designer but a style icon is completely in tune with our brand ethos where art and Haute design and principally important along with innovation in technology. OPPO and fashion have a globally seasoned relationship and our partnership with HSY brings forward this legacy into Pakistan. We have always chosen the best in fashion globally and HSY for us is simply the best in this region. We welcome HSY into the ever growing global family of OPPO and look forward to collaborating with him in “pursuit of beauty”
HSY had previously teased about something cooking up in relation to fashion and technology in a video tweet and has now officially announced that he’s bringing his brand of style and fashion to the leading global technology brand.
— Hassan Sheheryar (@HSYCOUTUREKING) November 30, 2016
OPPO launched in Pakistan in 2014 and has focused on bringing technology and beauty together with its elegant designs and innovative tech. The company has over the years partnered itself with FC Barcelona and America’s Next Top Model (cycle 22) and is now an official global partner of Internation Cricket Council (ICC). Previously OPPO has relayed its message in Pakistan with Sonam Kapoor and Hrithik Roshan, two prominent Bollywood stars from India but with HSY it brings about more personal fashion statement for Pakistanis.
The exact scope of their partnership is not yet known but, we are sure to see a lot more of Hassan Shehryar outside of the fashion shows.