Y J KIM holds galaxy s9 and s9 plus
Y J KIM holds Galaxy S9 and S9 Plus at the launch event

Samsung Galaxy S9 and S9 Plus are the latest flagship unveiled by the Korean giant at the Mobile World Congress this year found their way to Pakistani soil in less than a month time. This early arrival might help them against the menace of smuggled phones which takes away more than half the legal sales Samsung does officially in Pakistan.

It wouldn’t be wrong if we call it a highly unimpressive launch from Samsung Pakistan ever. They launched the most important phone of 2018 and there was no content about the gadget to convey to the audience.

An event was arranged for media and Samsung members but strangely it didn’t look the Samsung way of launching the flagships the way we are accustomed to at Samsung events.

The invites were given for 3:30 PM and despite the audience’s presence it took more than an hour to initiate the event.

The last memorable launch we witnessed was of Galaxy S8 back in May 2017 when the product demo and team interaction was way better. Even the Note 8 event wasn’t a match.

It started off with a brief speech of Samsung Pakistan’s MD, Mr. Y J Kim who told that Samsung phones could connect and control almost every device in the house, be it a refrigerator, air conditioner or a washing machine.

“The world is being connected with internet of things (IoT) today but I would like to call it intelligence of things”, he said.

He further stressed upon the idea from ‘Can’t to Can’ that how Samsung can re-imagine what a phone could do, but what it could really do was never spoken about.

Later, the head of Mobile Business at Samsung Pakistan, Mr. Umar Ghuman, slightly touched on the features the Galaxy S9 boasts but the audience really missed the demo on key features of the likes facial recognition and iris scanning, Dual speakers, upgraded intelligent camera which Samsung claims has been re-imagined, newly introduced AR based Avatars and the Sow-Mo video option that can stretch a 0.2 second moment into 6 seconds with 960 frames.

All we could rely on to grasp the functions of phone were few internatinally made videos we may also find on YouTube.

Even the prices of both the versions were not announced on stage.

Head of Corporate Marketing, Mr. Haroon Tarar took the stage in the end amid a disrupting voice while talking about supporting street cricket in Pakistan.

A hugely branded street cricket video was shown to the audience which was as vague as the presentation of the gentleman.

How Samsung was doing it and what it planned to polish those kids in the street as part of its CSR, he never told.

Samsung team at Galaxy S9 Plus
Samsung Pakistan team at the launch event

Samsung Galaxy S9 and S9 Plus are latest in the row after Galaxy Note 8. Both the phones offer an infinity display 64GB internal memory but vary in RAM. The smaller one sport 4GB whereas, the big brother run on 6GB memory. The pre-orders for both the variant started on March 1 for PKR 103,000 (S9) and PKR 114,000 (S9+) along with a cash voucher in the box of PKR 5,000.

According to market reports, the Galaxy S9+ is attracting more attention while the simple version has been deprived of buyer’s attention owing to lesser specs and high price. It is too early to assume but likely that Samsung may think of dropping the price for S9 drastically as they did with Note 8 right after its launch in Pakistan.

In contrast to Galaxy Note 8, Samsung Pakistan is expecting a better response for the newer flagships this time.

Galaxy S9

  • Display: 5.8 inches
  • Screen Resolution: 2960 x 1440 pixels
  • Processor: Exynos 9810
  • RAM: 4GB
  • Internal Storage: 64GB
  • Rear Camera: 12MP
  • Front Camera: 8MP
  • Battery: 3000mAh
  • OS: Android Oreo

Galaxy S9+

  • Display: 6.2 inches
  • Screen Resolution: 2960 x 1440 pixels
  • Processor: Exynos 9810
  • RAM: 6GB
  • Internal Storage: 64GB
  • Rear Camera: dual 12MP
  • Front Camera: 8MP
  • Battery: 3500mAh
  • OS: Android Oreo
Mudassar Jehangir is the founder of More News and More Magazine. He is a tech enthusiast who loves to write, travel and click the camera.

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Syeda Tahira Hussain

Hopefully the phones will do better than their launch…