Google to create a built-in ad blocker in its web browser, Chrome

Google Chrome to have default ad-blocker

According to the reports of the Wall Street Journal (WSJ), Google is going to integrate an ad-clocking software in its web browser, Chrome. its sources claim that this feature would be announced in the next few weeks.

The mobile and desktop version Chrome would enable the ad-blocking feature by default which is surprising as the company’s revenue is dependent upon the online/digital advertisements.

Reportedly, the company would only target bad advertisements, which would mostly include; pop-ups, auto-playing ads with sounds, page blocking time countdowns etc. There is also one possibility that the company is working towards creating a monopoly in the online advertising world.

Chrome is one of the most popular browsers, where many people around the world prefer it for their everyday work. People familiar with Google’s plan relays that the company through creating an ad-blocking feature wants to enhance the user experience and wants to prevent the growth of the third-party ads.

The company is still juggling with this idea and it has also been reported that it may choose not to go further with this plan. Globally ad blocking is on the rise where we witnessed an increase of 30% on year on year basis from Dec 2015 to Dec 2016. If the company moves ahead with its plan, it surely would third-party ads a run for their money.

Image Source- Cnet

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