Punjab Information Technology Board held Pakistan’s first tech centered event, The MIX Festival. The two days activity kicked off on the 11th of November at the Al Hamra Cultural Arts Complex, Gaddafi, Lahore and the prime focus was to engage the public through advancement and excitement of technology.
MIX Festival Activities:
The MIX festival was jam packed with activities that included AR/VR, 3D gaming, Music, Food, Heritage, Health, Finance, Fashion, Media, Kids section, Digital Libraries, Art, Theater etc. All these pavilions were activated through instruments of technology to give you a look and feel of life in a purely digital space; the highlights can be seen in the photos below.
Supporting PITB in presenting this festival was the Information and Culture Department of Punjab, Information Technology University Lahore, Kinetic Pakistan through outdoor digital advertising, Careem Pakistan, Pepsi, TCS, QMobile, Xiaomi, Fabbitt, Venturedive, Habitt, ProPakistani, PCWorld IDG, British Council Library, Cheetay.pk, Aga Khan Cultural Service Pakistan, Unity3D, My Art World and FM91 as the exclusive radio partner.
The food market was powered by Hungerist and activated by SimSim, allowing you to pay through a digital wallet and enjoy major discounts. Mangobaaz also hosted a list of activities on the event like a short film competition and an open mic session.
Patari powered gigs for the whole day which included the likes of Mehdi Maloof, Shajie, SomeWhatSuper, Abid Brohi, Mughal-e-funk, Roots, Keeray Makoray, Mughal-e-funk, Shamoon Ismail, Madlock and Janoobi Khargosh.
The first day ended on a beautiful cultural performance by the performers of information and culture department, which was followed by a promotional activity by the cast of VERNA which included actress Mahira Khan and actor Haroon Shahid.
The final performance was by Abdullah Qureshi, the up and coming artist from Islamabad, who captivated the entire amphitheater with his energetic presence.
The second day ended on soulful performances by Bakshi Brothers, Qawalistan, Amna Nawaz, Khamaj and Sibti of the FACE Music Mela. Artists traveled from the northern areas of Pakistan just to be a part of this festival where they gave their first performance in Lahore.
Vision of this Festival:
Chairman PITB, Dr. Umar Saif, the man behind Pakistan’s first tech festival and who has also represented Pakistan at the White House, took center stage and addressed over 4000 people in the auditorium about PITB’s vision in making tech and innovation a household topic. ‘Technology is enabling and disrupting everything in Pakistan and all of that has come together through this festival!’
Director Entrepreneurship Nabeel Qadeer along with his team designed this festival to promote experience based learning and give a platform to change makers using technology.
Guest Speakers & Appearences:
Another exciting highlight of the festival was the arrival of a delegation from Austin, Texas as part of PITB’s Plan9-ATX-PAK program who joined in the MIX Festival.
PITB invited international venture capitalists, leading tech-preneurs, champions for social change, celebrities of the cricket world, artists and designers who are creating impact through their work to be a part of the panels and talks which served as inspiration for the audience.
Earlier in October, PITB had announced to hold a two days IT conference in November.