OPPO becomes the official smartphone partner of the much awaited HBL Pakistan Super League (PSL) 2018. The partnership was announced at an exclusive, star-studded signing ceremony and media conference held here today.
The event was attended by many sports and media personalities including the man of the hour, Hassan Ali along with PCB officials.
A special segment was hosted by Zainab Abbas, Pakistani sports journalist where she interviewed Hassan Ali one on one.
Mr. George Long, CEO, OPPO Pakistan and Ms. Naila Bhatti, Director Sales & Marketing, Pakistan Cricket Board (PCB) were the official signatories at the signing ceremony.
According to industry reports (GFK) the Chinese smartphone company is now the No.2 smartphone brand in Pakistan with 17% of market share. OPPO F5 and A37 feature amongst the top 3 best-seller smartphones in Pakistan in December of 2017.
The Chinese smartphone brand has always been associated with sports and entertainment globally and the company has yet again set a benchmark in the field of cricket by becoming the first international smartphone brand to sponsor PSL. The company has also been a global partner of the International Cricket Council (ICC) for four years now.
HBL PSL 2018, in its third season, is a franchise Twenty20 cricket league which was established by the Pakistan Cricket Board in 2015. It will kick-start from 22 February in Dubai.
Speaking on the occasion, Mr. George Long said, “It is a proud moment for me as OPPO partners with the HBL Pakistan Super League, the first international smartphone brand to join hands with PSL.”
“OPPO as a brand supports the youth and it is our aim to promote and develop everything that the youth is interested in and involved with. Cricket is not just a game but a kind of culture for Pakistan’s youth offering a unique combination of sports, glamour, and entertainment altogether. With this tie-up with PSL and young Pakistani cricketer Hassan Ali, I am positive that OPPO will come closer to the hearts of millions of cricket loving youth in the country,” he added
Ms. Naila Bhatti, Director Sales & Marketing PCB said: “It is a special moment for us since we are partnering with an international smartphone brand for the first time in the history of PSL which is also a reflection of PSL’s growing popularity.”
Maximising its efforts to capture the spirit and excitement of cricket amongst the youth in Pakistan, the Chinese smartphone giant also unveiled its first Pakistani TVC featuring the super talented young cricketer Hassan Ali.
In an immensely enjoyable and interactive exchange with Zainab Abbas, Hassan Ali shared his experience of working with OPPO and starring in his first TVC.
“I was a little nervous, this is a different kind of performance, but I have to say, the experience was fantastic. I hope my fans like my first ever TVC that I have put my utmost passion and dedication in.”
Talking about his partnership with the world’s leading cameraphone brand, Hassan Ali said
“I am very happy to represent OPPO, as I feel that OPPO represents the youth of Pakistan. I have used OPPO F5 and am very impressed with the impressive selfie features of my new OPPO F5! For spectators, OPPO’s A.I Beauty Recognition Technology feature, 20 MP Selfie Camera Full Screen and its distinguished facial tracking can be used as a visual device on the cricket field.”
The event also featured a musical performance by Nabeel Shaukat Ali, a Pakistani singer.