The motorbike industry of Pakistan has seen an increase in demand in the last few months and most of it can be credited to the Japanese brand, Atlas Honda.
Pakistan produced around 2 million bikes in 2016, where and around 46pc of the sales were by the Atlas Honda. The sale of Honda bikes increased to 626,040 units in July 2016- February 2017 from 532,183 units, in the same period a previous year.
The number of units sold by Honda has seen an increase as the company sold 811,034 units in 2015-16 as compared to 653,193 units in 2014-15. In January 2017, production and sales touched record 86,100 and 86,074 units, respectively. The company has increased the production capacity of Honda bikes from 750,000 units a year before to 1.35 million.
In the first seven months of the fiscal year 2016-17, the motorbike industry has seen a record sale amounting to PKR 38 million. The sale of motorbikes has increased by 21 percent between July 2016 and January 2017.
The industry witnessed the sale of 9 lac and 33 thousand motorbikes from July 2016- January 2017, as compared to 7 lac and 70 thousand bikes in the same tenure last year.
The rising rate of demand could be because of poor condition public transport, where people find it easy to own a motorbike. But it also raises serious concern as motorbike riders break more traffic laws in the country. Thus, looking at this trend Pakistanis also need to be taught about traffic safety and its rules and regulation.