Isuzu D-Max Launches in Pakistan at a Competitive Price

Gandhara Industries has launched a complete range of Isuzu D-Max single and double cabin vehicles in the country. The truck is also known as Chevrolet Colorado in the USA market.

Isuzu is a renowned brand having a presence in several countries while the D-Max truck is famous for its off-road capabilities, rugged design, quality interior, and stylish exterior. The first such kind of vehicle was introduced by the company way back in 1963, since then it has been in limelight and is one of the most favorite vehicles around the world.

Gandhara has signed agreements with 12 dealers across the country where these dealerships will provide 3S services that mean customers will have peace of mind regarding maintenance and availability of spare parts.

Modest opening ceremonies have been held at Quetta and Lahore dealerships.


Isuzu D-Max is equipped with Isuzu 4JJI diesel 3000cc or 2500cc turbo engine with the integrated technology of fuel-efficient diesel engineering while it has the power to tow 3.5 ton of load.


The design language of Isuzu D-Max is contemporary which gives a feel of solidness and confidence to drive it in difficult terrains.

Front side is garnished with chrome grills that fuse perfectly with projector headlamps. Daylight running LEDs’, Fog lamps also comes pre-installed with the vehicle. Other features are:

  • Electronic fold-in side mirrors with LED indicators
  • LED tall tail lights which consume less energy
  • And 18-inch alloy rims.


This is the area where the vehicle put to shame the local manufacturers. Interior is outclassed with quality plastic and chrome. Even the leather-clad steering wheel with multimedia controls is present in all the variants.

Seats are comfortable with spacious cabin having 8 speakers for a surround experience. Abundant storage is provided with dual glove box, cupholders and storage compartments in the door. Other features include;

  • 8-inch touch infotainment system
  • Power Windows
  • Multi-information display (MID) cluster.

Off-road capabilities

The vehicle comes with Hill Start Assist & Descent Control. With the help of Electronic brake control, it automatically engages the Hill Start Assist to prevent vehicle rollback when starting on steep gradients (above 5.7 degrees). Hill Descent Control tackles any downhill terrain, giving out maximum traction.

The specifically developed Flex-Ride suspension balances firmness (for load carrying) with flexibility, offering a comfortable ride without compromising handling. The vehicle has also got steel sump and steel guards under the body which protects it while maneuvering off-road.

To enhance the safety; reverse camera, electronic stability control, emergency brake assist, ABS brakes, trailer sway control, Electronic brake distribution (EBD), are also in place.

Variants and Pricing

The company provides you with the 8 color options to choose according to your taste. The colors available are Red, Grey, White, Silver, Green, Brown and Blue.

Variant Name Engine Size (cc) Ex-Factory Price(Rs)
Hi Spark; 4×2 Single Cabin Deckless 2499 2,425,000
Hi Spark; 4×2 Single Cabin 2499 2,625,000
Hi Lander; 4×4 Single Cabin 2499 3,725,000
Hi Lander; 4×4 Double Cabin 2499 3,975,000
V-Cross; 4×4 Double Cabin M/T 2999 4,450,000
V-Cross; 4×4 Double Cabin A/T 2999 4,675,000
V-Cross LS (Sports) 2999 4,875,000
V-Cross LS (Cargo Expert) 2999 4,875,000


The debut of Isuzu in Pakistan’s auto industry is a welcoming breeze as it will provide the customers with more choice at a competitive price. Compared to its local rival, Toyota Hilux, D-Max is better value for money.

The base variant of Toyota Hilux costs Rs. 2,674,000 while the high-end model is priced at Rs. 5,399,000. Accessories packages cost even more.

Speaking to More News, Mr. Maqsood Khan, CEO Isuzu Quetta Motors, exclaimed that: “Isuzu D-Max is a great machine and it outperforms the existing competitors in the market.” He added that the dealership vows to facilitate the customers at every level. “We are not here to just sell the vehicle, we will ensure aftersales efficiently,” said Maqsood.

Unfortunately, we didn’t have a great experience at Isuzu Motors Lahore. The staff there was unprofessional, and rusty, however, Sales Executive ensured us to take proper measures to handle such behavior.

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