Jang Media Group has joined hands with micro-blogging social media website Twitter to deliver the best content to their audiences.
As we have seen, Twitter is another significant source for getting the latest news stories; Jang will now also work on this website.
“We want to be the excellent complement to the live television experience, while leveraging Twitter to deliver a truly digital-first operation: with the help of underlying data and trends,” said Faizan Siddiqi, Managing Director – IMM, Jang Media Group.
Jang Media Group collaboration with Twitter
According to the official details provided by Geo television network, the two teams will work together to strengthen current video portfolio to enable creators, publishers, talent and the overall TV ecosystem to connect and increase engagement with their audience on Twitter.
An official from Jang media group said that running Twitter content alongside Tv programs enhance the rating of the channel, and also drive greater advertisement effectiveness.
Twitter will be used for sharing live real-time content from Jang, Geo, and The News. The step is first of its kind by any media group in Pakistan.