Jo Chaho shocks everyone by making Rs. 300mn on first day

Jo Chaho
Haier and Ruba CEO Mr. Javed Afridi

The recently established online mega store Jo Chaho (URL: jochaho<dot>pk) has made massive progress with a significant sales record of Rs 300 million in a single day, CEO Haier, Javed Afridi confirmed.

The business portal runs under the leadership of Haier and Ruba CEO Mr. Javed Afridi, who is also the owner of the Pakistan Super League’s (PSL) franchise Peshawar Zalmi.

It’s a huge amount for a company in Pakistan to cater to this number of consumers in a single day, particularly, when the selling portal is very new. Contrary to BtoC sales, Jo Chaho management revealed that it was a BtoB selling activity to a corporate client which included electronics items including air conditioners, fridges, etc.

“We have entered into an agreement with RCD, which is our corporate client. The value of goods is just over Rs. 300 million and include the electronics items only”, Afridi clarified.

Jo Chaho RCD agreement
Javed Afridi, CEO Haier exchanging document with Yusuf Siddiqui Head of RCD

The success of Jo Chaho has rekindled hopes for businesses in the country; the portal is a perfect collaboration of technology and the present day business needs.

It provides a fantastic opportunity for new business graduates who are keen to explore new possibilities and expand the reach of their ventures. There’s absolutely no reason why this model can’t have a far-reaching impact both inside and outside the country.

Talking about the astounding success of the portal on the very first day, Afridi optimistically spoke of the future.

“The success of Jo Chaho is something that makes us proud and gives us satisfaction at the same time. We have presented a business model that can have a significant impact on the way businesses are carried out in the country.”

The company is working closely with renowned and established software houses to ensure best supply chain and services for its valued consumers.

Afridi also stated that company was is planning to take the initiative across the country even in a place like Federally Administered Tribal Areas (FATA) with an aim of ensuring their inclusion in a progressive Pakistan.

Jo Chaho website screenshot
A screenshot of Jo Chaho website

Jo Chaho feels that it can create a softer image of the country through this initiative and hopes to get maximum leverage for the people of the area through successful implementation of the plan. The eCommerce industry in Pakistan is already growing very fast, and a lot of new brands are being introduced on a daily basis.

The analysts think that this industry will become one of the strongest sectors in the country very soon.

Recently, Irfan Wahab Khan, Deputy CEO of Telenor Pakistan, said that in the next five years, eCommerce in Pakistan will be a $10 billion industry.

Jo Chaho is offering discounts

With the tagline “The Mall that has it All,” this online store is offering different kinds of discounts on the available products. The store deals in Mobile Phones, Tabs, Television sets, Home Appliances, Gas Appliance, Clothes, Healthcare items, Books, Automotives, and a lot more stuff.

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