Master Motors is all set to produce Italian Iveco trucks in Pakistan. The company has already imported few trucks in Pakistan, and they are up for sale. However, they are now planning to produce them locally in their plant.
The development came when Chief Executive of Master Motors, Danial Malik, was inaugurating company’s 5-S showroom in Karachi. Our sources tell us that the company is already in negotiations with the government to get the green field status under the new auto policy for the assembling of Iveco trucks.
Though in its initial phase of production, Master Motors has decided to produce 300 trucks in the country. The number will increase as the public demand gets higher.
Earlier Gandhara Industries also launched Renault trucks in Pakistan. The boom in heavy vehicle segment is due to the CPEC prospects where goods need to be transported, and the country will heavily rely on road networks and heavy and light duty trucks.
Its the first time that any Italian made vehicle will be assembled in the country which is very fortunate and will bring sophisticated technology and featured packs automobiles in the country. Master Motors have already signed an agreement with Changan Automobiles of China and have showcased their range of products here in Lahore.
Master Motors will start assembling Changan vehicles somewhere in the middle of this year and has the capacity to offer a whopping 30,000 vehicles per annum.
Last year we have seen cars like United Bravo introduced in the country and the manufacturers like Volkswagen and Hyundai working on their plants. We were forced to purchase expensive, and substandard vehicles due to no competition in the market. However, this year will be big for the auto industry and Pakistanis.