Mobilink will be imparting education to 5,000 females in the province of Khyber Pakhtunkhwa under the Make Your Mark (MYM) banner as they will be able to study from home via mobile phones.
VimpelCom created the umbrella of Make Your Mark (MYM) under its global CSR programs that would help provide education to rural females in far-flung areas.
The program will further resolve challenges that today’s young people face about issues such as poverty, youth unemployment, inadequate healthcare, and education.
Make Your Mark aims to provide young people with technology tools, support and mentoring, and in some cases, access to basic education, to help them tackle these challenges at an individual, community, and national level – to shape their future.
In an exclusive chitchat, Omer Manzur, Senior Director Corporate Communications, and Public Relations for Mobilink informed that the operator had already started this project back in 2009 where 250 female learners were provided SMS education services initially.
Nokia provided them with mobile phones, and we were responsible for SIM provision and central software. It was a one-way traffic project where the female learners could not send SMS to the server. This was rather an experimental project that gave quite outstanding results.
The students who were initially scoring B grades in their academics were now able to score A due to our SMS based syllabus that also boosted confidence in ICT tools as a lifestyle enhancer.
The project was progressively scaled up from 250 to 500 and then 1,000 female learners, and now we have reached the potential of 5,000 women. The project was initiated and tested in Punjab and is now being enhanced in KPK.
Since Make Your Mark aims at tackling individual, community and national level challenges, entrepreneurship also falls into their domain.
Make Your Mark also focuses on young entrepreneurs under which, Mobilink has invested $45,000 where 15 companies are being trained after being shortlisted. These are young Pakistanis with fantastic ideas regarding how to go about business differently.
One of the projects, Rixi, allows you to book rickshaws via SMS if you need to travel in Lahore. The MYM program not only provides housing and seed investment to sustain businesses for about 6-7 months but also mentoring services to enhance the capabilities of the budding entrepreneurs.
In this capacity our digital teams, brands team, legal and communications departments visit the LCE every two weeks, providing them valuable insights to tell them what it means to work in a progressive environment, making them able to cope up with international work ethics.
Mobilink has been a pioneer in CSR initiatives in the telecom industry and is the only operator with its own registered NGO: Mobilink Foundation.
The key focus area of Mobilink Foundation is to provide education to the underprivileged and assistance in the time of national disasters. The contribution of Mobilink employees or “torchbearers” is in the times of disaster such as earthquakes, floods, etc. where Mobilink is at the forefront of establishing communications with the affected region in collaboration with the government and army.
If not regarding just giving out cash, but rather in the procurement of goods and distribution among the afflicted is what Mobilink Torchbearers are good at.
Mobilink also set up six state of the art ICT labs in its partner schools quite recently under its nationwide ‘ICT Enhancement Program’ in partnership with Pakistan Center for Philanthropy (PCP).
A total of 11 computer labs have been established in various educational institutes across the country under the Make Your Mark banner with the objective of ‘Helping young people shape their future.’
It is also a show of commitment from the company as the volunteers are permitted to go and distribute the goods even during office hours. So that is the level of commitment to the nation which the internal management of Mobilink and higher officials are willing to go to.