Prime Minister Imran Khan has issued directives to formulate a 25 member National Tourism Coordination Board for the promotion of tourism in the country by engaging international and local tourists.

The decision has been made in a meeting chaired by PM and attended by the members of Tourism Task Force including Minister for Information and Broadcasting Chaudhry Fawad Hussain, Minister for Inter-Provincial Coordination Dr. Fehmida Mirza, Special Assistant to PM Iftikhar Durrani, and Zulfi Bukhari.

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The 25 member National Tourism Coordination Board will have representatives from all the stakeholders including government officials, members from the private sector tourism industry, and federal and provincial ministers.

The board will reorganize Pakistan Tourism Development Corporation (PTDC) where properties worth Rs 200 billion will be transferred to provinces. PTDC will also serve as the secretariat for the National Tourism Coordination Board.

The government has also decided to constitute special teams to uplift:

  • Religious Tourism
  • Adventure Tourism
  • Cultural tourism
  • Historical and Archaeological Tourism
  • Trans-Himalayan jeep rally
  • Infrastructure and Amenities at Tourist Spots
  • Policy Reforms
  • Investment and Tourism Branding

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The board will also be tasked to promote tourism in the country on a level to make it a booming industry. The members will also help legislatures in the country to formulate laws related to the tourism sector. Earlier Raja Yasir Humayun Sarfraz, Provincial Minister of Punjab for higher education, and tourism had also clearly stated at the launching event of Cholistan Jeep Rally that the government wants to play a role of the regulatory body while all the tourism business will be extended to the private sector.

PM Imran Khan also stressed to highlight scenic hill stations, beaches, cultural and historical heritage at an international level. Note here that PM has already issued directives to organize cultural events and festivals in the country to entice local and foreign tourists and to create a friendly, welcoming environment in Pakistan.