Nokia Zeiss partner up again
Left: Florian Seiche, President, HMD Global and Right: Andreas Back, Head of Brand Management and Head of Marketing Consumer Optics, ZEISS

HMD Global, the home of Nokia phones, and ZEISS today jointly announced the signing of an exclusive partnership that aims to set new imaging standards within the smartphone industry.

This long-term agreement builds on the shared history and expertise between German optics manufacturer and Nokia smartphones.

With a joint ambition to advance the quality of the total imaging experience on smartphones spanning the entire ecosystem from software, services, through to screen quality and optic design, the partnership will see ZEISS and HMD Global co-develop standard-defining imaging capabilities and will bring the ZEISS brand back to Nokia smartphones.

Nokia Zeiss partnership
Right: Pekka Rantala, CMO, HMD Global and left: Winfried Scherle, EVP and Head of Consumer Optics, ZEISS

This pledge to constantly improve consumers’ imaging experience is a reflection of the shared values between both businesses – a single-minded commitment to quality, true craftsmanship and a desire to improve real life experience.

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The relationship between ZEISS and Nokia phones began more than a decade ago, and is founded on a shared passion for innovation and always delivering the best for the consumer.

The past collaboration saw ZEISS and Nokia phones driving technology innovations such as the world’s first multi-megapixel mobile phone and many more standard-setting devices, from the Nokia Nseries to those featuring Nokia PureView technologies.

This renewed relationship is a long-term commitment to build on that technology innovation over the years to come.

Arto Nummela, CEO, HMD Global: “Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers.”

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He added, “Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it – co-developed imaging excellence for all.”

Dr. Matthias Metz, Member of the Executive Board of ZEISS Group: “The collaboration of HMD Global with ZEISS for Nokia smartphones will again enhance consumers’ holistic imaging experience based on excellence and innovation. Our partnership is built on a solid foundation. Together, we look forward to an exciting journey into the future of sophisticated smartphone imaging.”

This exclusive partnership with German optical manufacturer is further proof of how HMD Global is collaborating with the best and most respected in the industry to drive perfection throughout every aspect of the phone design and build, and is a commitment to consumers to deliver the ultimate imaging experience possible on a smartphone.


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