OPPO today made a range of new announcements at its technology focused ‘2018 OPPO Technology Exhibition’ in Shenzhen.
Tony Chen, Founder, and CEO of OPPO, announced that OPPO will leverage AI to develop a range of smart devices, including smart watches and smart home technologies, to explore and meet the increasingly rigid demands of consumers in the age of the Internet of Things (IoT).
Furthermore, an increase in R&D spending to RMB 10 billion (about USD 1.43 billion) has also been planned for the year 2019.
5G a trend OPPO must embrace
“5G is a trend OPPO must embrace. In addition to striving to become the first manufacturer to launch 5G smartphones,” Tony Chen stressed.
OPPO established its 5G team as early as 2015 and began R&D at the onset of 5G standards. When 5G standards were frozen in December 2017, OPPO quickly invested in the development of 5G products, taking the lead in enabling the interoperability of 5G signaling and data links in August 2018 before realizing the first 5G smartphone connection this past October.
OPPO has applied AI technologies across a wide range of applications including photography, facial recognition and fingerprint identification while introducing features like AI-powered beauty camera, 3D portrait lighting and intelligent recognition scenarios. “The benefits brought about by AI technologies will truly be realized in the 5G era,” said Chen.
Tony Chen emphasized that OPPO is committed to becoming a leader in an era where 5G, AI and IoT are broadly applied.
Serving as a platform for internal stakeholders to exchange ideas and technology, the 2-day OPPO Technology Exhibition included four major sessions – AI, Big Data, Cloud + IoT and 5G – and 12 exhibition zones covering more than 80 innovative projects.
While showcasing OPPO’s current R&D capabilities and future technology roadmap, this year’s exhibition also facilitated a dialogue between experts from a wide range of industries, effectively opening the door to enhanced opportunities for future technological development.