When it comes to sports, Pakistanis don’t care that their national sport is hockey as everyone chimes in to cheer for our national cricket team. The last two season of Pakistan Super League have proved that this craze is not dying out anytime soon as it cricket is more than a sport for us, it is a thread that binds people together no matter which part of the country they belong to.
Looking at the invested interests of Pakistanis when it comes to cricket, various brands try to cash in on the action by associating their products with the sports. One such fine example is Pepsi, but lately, mobile phone companies are also aligning their brand with cricket.
QMobile previously partnered with Islamabad United as the main sponsor in the PSL, closing a deal for approximately 1 million dollars for the whole event. The smartphone brand also was the official handset partner for PSL’s second season. Recently, the company became the title sponsor for Pakistan’s West Indies Cricket Tour.
Mr. Zeeshan Qureshi, Group Director Marketing QMobile, stated; “The smartphone brand would aggressively pursue this platform where all the series coming this year and the next year would be sponsored by QMobile.”
While it seemed as an exciting move at that time but the rapidly growing Chinese smartphone brand, Oppo has one-upped other companies by becoming an official sponsor for ICC Champions Trophy 2017. The company announced its recent partnership, at the launch of Oppo F3 in Pakistan.
Now any series involving Pakistan is no doubt a big deal for the people but branding at one of the highly anticipated cricket tournament is definitely going to make some heads turn. Oppo also revealed that their customers can pre-order F3 for a chance to win tickets to ICC champions Trophy 2017 and is taking 26 mobile dealers to England for the tournament to show their appreciation.
This development may come as a surprise to QMobile but we’ve yet to see how the Pakistani mobile phone brand would respond to being deprived of exclusive status in the country’s cricket world.