Recently, when PTV introduced new logos for its eight channels, people on social media immediately reacted to what they called “lazy” logo.
Not only did they call it ‘lazy’, but some also pointed out how it resembled Microsoft Internet Explorer’s iconic logo.
Electronic media in Pakistan has evolved to a certain sophisticated level. With intense competition and new demanding public preferences, it has improved its quality on many levels.
But it seems that state-run PTV has been entirely unaware of the world of new media, and it’s requirements. It wants to go back, perhaps.
It recently came to the knowledge of public that the state-run television corporation suffered Rs1.12 billion losses within two years with nearly 70 per cent of its expenditure reportedly on human resources.
Information and Broadcasting Division Secretary Imran Gardezi, in a recent Senate standing committee, lamented about the poor state of affairs at the state-run channel.
Here’s how it went down on Twitter:
Congratulations on the launch of your new logo, PTV. Innovative, never seen before stuff. Except… pic.twitter.com/tflCbKCkp5
— Tony Khan (@anthonypermal) September 6, 2016
Haha OMG PTV copied Internet Explorer's logo? In this day and age, how difficult it is to get someone to design you half a decent logo
— Tuaha Sohail (@TuahaSohail) September 6, 2016
Such a poor logo of Ptv sports. World moves towards Mars & & Ptv still potray their past 20 year logo.
— Aleem Tayyab (@aleemtayyab91) August 30, 2016
— MahwishSolanki مہوش (@mahwishSulanki) August 30, 2016
New PTV Sports logo looks like Safeguard's
— Muhammad Ali (@ma_arain) August 29, 2016
According to report surfaced in April early this year, PTV also suffered over Rs1 billion in losses since the Pakistan Muslim League-Nawaz came into power in 2013.
The financial position at the state-run broadcaster was way better in 2012-11 when it earned a profit of Rs219 million. The earning of the corporation in the 2011-12 and 2012-13 fiscals stood at Rs147 million and Rs137 million, respectively, the report said.