Pakistan’s first environment-friendly food festival to begin on April 5

To discourage single-use plastics and promote sustainable food consumption, WWF-Pakistan is organizing the country’s first environmental-friendly food festival in the city.

The festival, ReFest, aims to reduce food waste and raise awareness about eating food in a responsible way as well as adopting sustainable practices in our daily lives such as reduced use of single-use plastics.

WWF believes that if food is produced more sustainably, distributed fairly and consumed more responsibility, humans and planetary health can be improved. It also emphasizes that by changing consumption patterns and providing access to nutritious food for all, all forms of malnutrition can be tackled as well. 

  • The theme of the food festival is to spread awareness about the cause and enjoy the festivals responsibly, as per WWF, festivals were one of the reasons of over littering because of massive use of single-use plastic in food and stuff.
  • Following the theme, WWF has specially imported biodegradable/eco-friendly cutlery from China which will be used in the food festival so that there is no more wastage.
  • Tickets can be bought from or can be bought on the ground for rs.350/pkr.
  • People can also display their art made from trash at the festival as there is currently an activation going on at Dolmen Mall Clifton where WWF has displayed an art installation made from plastic, cups, caps and other trash.

Talking about the festival, Asma Ezdi, Head of Communications and Marketing, WWF-Pakistan said that food nourishes us and gives us energy. She also shared that without nature, there is no food and everyone has a role in deciding what goes from planet to plate. She informed that by tackling food loss and waste, we can ensure that every calorie counts, making a real difference to climate change and protecting life on our planet. ‘The event will help create awareness about how people can change their ways to eat and reduce plastics that damage our environment and biodiversity’. 

According to the Global Hunger Index 2016 report, Pakistan ranks as a country with a serious hunger level. Approximately 40% of food in the country is wasted which amounts to close to 36 million tons of food waste per year in the country. This level of wastage is alarming when compared to the figure that 43% of the country’s citizens remain food insecure with 18% facing severe shortages.

This three-day event will be open for general public at Beach View Park, Clifton from Friday, 5 April to Sunday 7 April, 4 pm to 11 pm.

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