Pakistan Electronic Media Regulatory Authority (PEMRA) has banned the Indian Direct-to-Home (DTH) service and the illegal transmission of Indian channels in Pakistan. Pakistani channels will be allowed to broadcast just 6 percent Indian content during their 24-hour transmission.
PEMRA has given the time of 45 days to the TV channels. Legal actions will be taken after 15th of October 2016 against the TV channels that fail to follow the new rules.
The TV channels that hold the licenses of PEMRA will be allowed to show 10 percent foreign content, out of which 6 percent could be the Indian programs. The cable operators will be allowed to show 2 to 3 CDs of Indian shows on their video channels.
Moreover, a prohibition has been imposed on the import and sale of the Indian DTH in Pakistan. An action has been started to arrest the people who sell Indian DTH on the Internet. The Federal Investigation Agency (FIA) and Intelligence organizations are also helping the authorities to cease the selling of this device in Pakistan.
The announcement was made by Chairman PEMRA, Absar Alam, who was talking to a press conference at PEMRA Headquarters, Islamabad. He further stated that he hopes that the TV channels and cable operators will follow the new rules. The chairperson said that PEMRA is sending the letters to the provincial governments for getting their co-operation.
Aside from Indian content, a few months ago, PEMRA ordered the cable operators to stop airing the indecent ads. The obscene ads send bad messages to the children and are not safe to watch with the family.