One of the startups from Peshawar’s unit of National Incubation Center has created history by getting a market valuation of $1 Million.

The startup Bera is redefining the traditional Peshawari Chappal and aiming to make this footwear a global trend without damaging the centuries-old craftsmanship associated with it.

Speaking to More News, Co-Founder, and CEO Bera, Muhammad Jahangir Ahmad exclaimed, “This is a first of its kind of investment in any startup from KP and we are very excited to utilize this in a way to bring trendy and comfortable designs for the customers.”

Bera is working with local artisans to give Peshawari Chappal a revival and ensures that each chappal passes through their rigorous process of quality assurance before making it to the market.

Although the startup is utilizing modern technology to enhance the comfort and stitching of the footwear, special care is taken to also incorporate the old methods of craftsmanship. “Our craftsmanship is our identity. We want to use this footwear to express the unique talent of our artists in the whole world,” said Jahangir.

The price of the chappal starts from Rs. 6500 while the whole catalog will be soon available at their website for online purchasing.

It is worth noting here that this is not the first time any startup has targeted leather footwear in the country, another startup Markhor is also manufacturing leather made accessories and shoes. However, it will be the first time when such a traditional wear receives such attention by the young entrepreneurs and investors.

The support of startups like Bera is as per the manifesto of KP government where they are aiming to achieve around $10 billion of revenue generation by utilizing the local talent.