PIA Plans to Revive Airline with Customer Focused Business Plan

As per the latest Business Plan, the airline is geared to achieve profitability by 2022, if not earlier

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PIA is ready to implement the first phase of the latest business plan, V1 as its called after the V1 Velocity that an aircraft achieves on the runway before committing to fly, to turn around the company in 18 months.

As per the latest Business Plan, the airline is geared to achieve profitability by 2022, if not earlier

V1 is the speed at which the aircrafts reaches and the pilot commits to fly! It is the momentum just before taking off. Very aptly, this is the name of the first phase of the actions towards the Big Change.

While introducing the V1 initiative, Dr. Musharaff Rasool Cyan, CEO PIA said that “I see PIA dominating the skies again! I see it clearly and I see it surely! And my confidence comes not from things we promise but things we have already delivered and are every day accomplishing to bring a positive change.”

He further stated that “the engines are revved and we are on the runway and well on our way to gain maximum speed to take off. We are committed to fly to great heights,” remarked Dr. Cyan, as he introduced the V1 initiative.

Understanding the importance of making changes in the shortest time, the V1 initiative outlines a roadmap to ensure immediate drastic improvements in services.

Over 40% of the activities have already been rolled out including

  • Cabin look enhancement:
  • Ground staff customer services
  • Cabin crew refresher training
  • IT transformation for improved customer touch points
  • Ease in interacting with PIA
  • Focus on direct selling channels
  • New uniform for ground staff
  • New revenue accounting systems
  • Rebranding of PIA
  • Increased digital footprint of PIA
  • Formulation of controls for revenue leakages.

The operating reports from the last couple of months confirm PIA’s upward trajectory. The strength of the business plan can be seen in the positive results seen as sales rose by 29% since the month of October 2017, and growing every day.

To date, PIA has rolled out 7 refurbished aircrafts. Customer Service touch points are also seeing improvements. IPIA has made a plan to revive the airlines increased engagement and interaction are being observed through SMS, Call Centre, App and Social Media Platforms.

With a 67% and growing market share in the domestic market, Pakistan International Airlines, is already the national market leader, carrying millions of passengers over the largest domestic network, covering all parts of the country. Now the aim is to gain glory in the international realm.

In this endeavor, a clear roadmap till 2022 has been outlined in the recently launched Business Plan. With a turnaround of the airline promised in 18 months, work is in full gear to achieve the goals.

Using the same customer centricity inspired “Glocal” approach, PIA is changing its business practices and has set a clear set of targets till 2022 which includes:

  • Increase the fleet from 36 to 43
  • Increase the revenue by almost 100%
  • move from an operating loss to an operating profit of 6 Billion
  • Increase direct networking points from 50 to 57 and virtual network to over 100.

A nationwide survey was conducted to gauge what the travelers need. The results of the survey were then transformed into actionable points, which now are part of PIA’s V1 initiatives.

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