Punjab Information Technology Board’s project “Herself” became the first initiative in Pakistan to collaborate with economic empowerment initiatives of Facebook. The motive of this project is to enable women to do more than what they think they’re capable of doing. The team up was announced at the launch ceremony of Herself’s partnership with Facebook’s ‘SheMeansBusiness.’
Through this partnership of Herself with Facebook’s #SheMeansBusiness, Facebook will share its expert training on how women can use Facebook, and Instagram to boost their businesses. In return, Herself will provide them with case studies of our successful local women which will soon be published on their global website kicking off global marketing for our women.
Dr. Umar Saif, Chairman PITB specified the purpose of the project, therefore, giving them the lead, he said, “Herself is a platform for exposing women to a set of training that would, in return, help them to monetize their skills. With Herself collaborating with Facebook’s #SheMeansBusiness, I can foresee an increase in women participation in workforce and leadership.” He further added, “With the right aspiration and motivation, the female community can go above and beyond their male counterparts.”
Country Head of South Asia for Facebook’s #SheMeansBusiness, Ritesh Mehta appreciated the effort Pakistan had put in to empower women and how excited Facebook’s team was for it as it was their first initiative towards promoting economic growth in Pakistan.
Herself planned a launch ceremony on the 2nd November 2016 at Arfa Software Technology Park and invited other women empowerment initiatives such as Circle, Women Chambers of Commerce, and Pakistan Society for Training and Development to elaborate how as a community they can benefit from this partnership. The ceremony was attended by more than 300 women from all walks of life.
Nabeel A. Qadeer, Director Entrepreneurship and Enterprise Development highlighted the importance of inculcating a sense of leadership and governance among the aspiring female freelancers and entrepreneurs.
Keeping in view the focus of the launch, Ali Gul, the co-founder of Mangobaaz gave a talk on ‘How to have a digital voice?’ After encouraging a sense of zeal and enthusiasm, the participants were engaged in fun activities by Ms. Aurélie Salvaire, Founder the A factor and head of TEDxBarcelona. She enlightened the students with the fact that how essential is for women to follow their dreams no matter how big a hardship was thrown their way.
Head of Strategic Product Partnerships at Facebook, Jennifer Fong and Founder of Olomopolo- media production, Ms. Kanwal Khoosat also mentored the crowd on the importance for every woman to understand her passion and make use of it in her life.
Sarah Tariq Gilani, Program Manager, Herself and TechHub Connect, conveyed a productive panel discussion on ‘How to convert your passion into a way of life?’
Take a step. Make a difference. Empower the woman.