In order to boost the tourism industry in the country, Prime Minister Imran Khan has ordered relevant departments to increase the frequency of various cultural events in Pakistan.

The events will be organized at federal, provincial and district levels while the monitoring charge has been given to Ministry of Information, Broadcasting, National History, and Literary Heritage to make sure that Pakistan timely achieves tourism related targets.

Information Minister Fawad Chaudhry, Information Secretary Shafqat Jalil, Lok Virsa Executive Director Shahida Shahid, former secretary Kamran Lashari and other high-level officials attended the meeting chaired by PM himself.

Various events will be organized across Pakistan including fairs, celebrations, literary and film festivals. Pakistan has areas like Taxila, Sharda, Mohenjo-Daro where we have up to 3000 years old civilizations. The government has decided to highlight the historical, cultural, religious and heritage of Pakistan.

PTI government has always propagated the potential of the tourism industry in Pakistan, and it’s in their election mandate as well. PM Imran Khan especially focuses on scenic beauty and cultural heritage of Pakistan, and we often witness tweets related to that from his office. PM often quotes examples of Malaysia and Thailand who are earning billions from the tourism industry.

Although it’s commendable that the government is strategizing its priorities and formulating new policies, there is a much work need to be done. Earlier AJK government also announced three tourism corridors in the area. They are building infrastructure and road network in the scenic region. Same needs to be replicated across Pakistan.

Pakistan has announced a revolutionary visa policy where the government will facilitate the foreigners with e-visa and visa on arrival services. However, there is a need that government must also impose productive policies internally related to cleanliness, modern facilities, hoteling, and safety in the areas with the potential of tourism.