Pakistan Telecommunication Company Limited (PTCL) is celebrating the spirit of Independence with a music video composed to mark 71st Independence Day of Pakistan.
The musical composition has been created by the leading Pakistani folk music band ‘Khumariyaan,’ using the instruments from all provinces of Pakistan. The beautiful melody is complemented by the amazing videography, highlighting the beauty of Pakistan and the resilience of Pakistanis.
Titled ‘Rhythm of Independence,’ PTCL music video highlights the shared values of Pakistanis which are Powerful, Patriotic, Passionate, Pure, Proud, Pioneer, Pristine, Potential, Promising & Persistence.
The music video shows, not only the mesmerizing beauty of Pakistan but also Pakistanis from Gilgit to Gwadar, from Karachi to Khyber and connected as one nation.
Speaking on the launch of the music video, Adnan Shahid, Chief Commercial Officer, PTCL, said “We take pride in being a company where Pakistan is the first word in our name! We connect the nation, and this brilliant musical is another effort of PTCL to showcase how we are united in the rhythm and spirit.”
“Khumariyaan has done a brilliant job with a tune that is a representation of cultural and musical values of Pakistan. We have already had over 500,000 views online in the first 24hrs of its launch. I am very proud of the PTCL team that made this campaign, he added”
PTCL’s musical portrays a real Pakistan with ordinary Pakistanis saying ‘Hum Hain PTCL, Hum Hain Pakistan’. Not only different radio stations are airing the song, it can also be watched on TV channels, PTCL’s website www.ptcl.com.pk and YouTube on this URL https://youtu.be/4xh-IqllNtY