The social media celebrity Qandeel Baloch has been strangled to death by her brother in her residence in Multan.

Qandeel Baloch, 26, who is popular for posting bold videos and statements on social media sites, allegedly became a victim of honor killing. Three weeks ago, she had written to the interior minister, the DG FIA and senior superintendent of Islamabad asking to provide security as she was receiving threatening calls.

Baloch, who gained popularity through her self-promotion and suggestive selfies on social media, had tens of thousands of followers. She shot to fame after announcing that she would reward Pakistani cricket team by uploading ‘strip dance video’ if they won the World Cup 2016. She even launched a trailer of her performance before the match.

Many people reported her Facebook page for nudity, resulting in a temporary block on her page. “She must be arrested for spreading vulgarity,” commented one Facebook user. “You have spoiled the reputation of the Baloch people. You’re a fake Baloch. This is shamelessness at its peak,” said another.

However, Facebook reinstated Qandeel Baloch page saying that her posts had not violated Facebook community standards and policies. “Aaj se no video. Get lost tharki awam (I won’t post videos on Facebook anymore. Get lost, you perverts),” Qandeel posted on Facebook on her return.

Baloch was one of those who wants to gain the limelight by hook or crook. Recently, she targeted a member of the Central Ruet-e-Hilal Committee, Mufti Abdul Qavi. She posted her selfies and videos with Qavi in a Karachi hotel room and consequently Mufti had to lose his Ruet-e-Hilal Committee membership and Pakistan Tehreek-e-Insaf membership.

Later, Qavi started threatening Baloch for ruining his career, as the model claimed. There are rumors that Mufti Qavi is involved in Qandeel’s murder case. Reacting on her killing, Qavi said her murder is a lesson for others. No one should make the mockery of the ulema. However, he condemned her murder saying he had forgiven her for her acts.

The controversies do not end here! A few days back, a man claimed to be Qandeel’s ex-husband appeared on television and made shocking revelations. He said Qandeel, whose real name is Fouzia has married thrice and has a 12-year-old son.

Well, everything related to her ends today with her death. Whatever personality she carried and whatever her ways to live in this patriarchal society were, they no more exist today. But there are many questions left unanswered.

Why do we promote such controversial personalities who do nothing but play with our social fabric? We curse them on social media, we show our hatred but we keep discussing them. And this is what encourages them and they come back again with another controversy, and it goes on. And this is what took Qandeel’s life as well.

There are lessons for us as well. It is the time to ponder what kind of material and personalities we need to discuss and to what extent. Certainly, we do not want to see another Farzana transforming into Qandeel.

Image Source: Dawn