The second season of PSL is over but apparently; the cricket fever is still going strong as Pakistani cricket team is all set for its West Indies Tour. Once again the companies are pouring in for sponsorship, and QMobile has become a title sponsor for the whole series. The company unveiled its partnership at the press event.
Pakistanis’ love for cricket is unprecedented, as it is the game that united the whole nation for PSL Final in Lahore, despite the tragic terrorist events that shook the whole country.
Previously, QMobile partnered with Islamabad United as the main sponsor in the PSL, closing a deal for approximately 1 million dollars for the whole event. The smartphone brand also was the official handset partner for PSL’s second season.
Mr. Zeeshan Qureshi, Group Director Marketing QMobile, revealed that the company, looking at the Pakistanis’ passion for cricket, thinks that this sport can bring together the whole country. He said; “The smartphone brand would aggressively pursue this platform where all the series coming this year and the next year would be sponsored by QMobile.”
QMobile for long has associated with the persona of style and glamor where it sponsored various fashion events like HUM BRIDAL COUTURE WEEK 2016 and HUM Style Awards 2016. Celebrities at these events could be seen with the company’s handset as an accessory to their style statement.
Both the management of QMobile and Pakistan Cricket Board are delighted as the two partners share equal passion and commitment towards cricket and the development of this sport. The management of QMobile further added that the cricket platform has provided them with immense brand building opportunities both in internationally and locally and are keen to explore more prospects in future.
The Pakistani smartphone brand understanding the country’s love for cricket is rigorously sponsoring various events. In the past, QMobile sponsored One Day Cup and Pakistan Cup, showing its growing inclination towards sports partnership.