Careem announced the launch of GO and GO+ today to further reinforce its customer-centric brand positioning as the safest, most affordable, highest quality mobility solution.
The current car type Economy will now be replaced by the two new offerings, GO and GO+. GO will provide a highly accessible, affordable service with a large variety of economy cars with prices for 10 km as low as Rs.250, while GO+ will offer customers a better in ride experience with newer, higher quality cars with prices for 10 km as low as Rs.310.
Introducing GO and GO+ will allow Careem to scale up its range of cars by introducing tens of new car models and expanding its existing fleet even further. This will lead to increased car availability and shorter estimated times of arrival (ETA) to meet the customer’s growing needs and maintain the safest, most affordable and highest quality.
Careem’s new product offerings will be standardized across all the cities of the company’s network globally.
“Our mission is to simplify and improve the lives of people and hence, the decision to streamline our services fits perfectly with our strategic vision to continue being a smart platform which offers multiple affordable and convenient transportation options for riders across Pakistan,” Junaid Iqbal, MD Careem Pakistan, stated. “Now that our offerings have been simplified to the more affordable options GO and GO+ we expect to see a direct increase in supply which means there will not only be an increase in job opportunities but an overall positive impact on society. This also means sustainable prices as we can now match demand.”
GO and GO+ was initially launched in KSA and Morocco and is arguably Careem’s most affordable option yet. A 10KM GO ride in Karachi will start from Rs.250 and GO+ Rs.310. The same distance in Lahore for a GO ride will start from Rs.280 and GO+ ride Rs.310 while in Islamabad, the GO ride will start from Rs.250 and GO+ ride, Rs.350.
In just four years, since its inception in 2012, Careem has launched its service in more than 50 cities globally, delivering tens of millions of rides with an ever-increasing fleet operated by 150,000+ Captains in the region for over 6mn users.