Uber has recently hired Safee Shah as the GM for Uber in Pakistan. Safee will be heading the company in Pakistan as the company looks to expand its operations and range of services across the country.
The taxi hailing service helps millions of people every day to move around their city, offering access to affordable, reliable and most importantly safe rides in over 500 cities worldwide at the simple push of a button.
Safee Shah, GM Uber Pakistan, said:
“I am honored to be a part of Uber as it touches the lives of thousands of people in Karachi and Lahore who are using our digital platform to commute across the two metros. This is an exciting time at Uber as we look to expand our reach after receiving an incredible response from both Lahore and Karachi. We believe in and are making it possible for anyone and everyone to now enjoy an affordable, reliable and safe ride at the push of a button thanks to uberGO and uberAuto. The competitive price means using uberGO and uberAuto is the perfect option for anyone wanting to get around the city. I personally look forward to another year of growth and expansion across Pakistan.”
Prior to joining Uber, Safee worked in the investment management industry for US hedge funds Timescape Capital Management and Corey Macro Management in New York, Karachi, and Lahore.
Safee holds a bachelor’s degree from Lahore University of Management Sciences and an MBA from Emory University’s Goizueta Business School on a Fulbright Scholarship.
Uber since its arrival in Pakistan has offered many agreeable and pleasant services like UberAuto Rickshaw Taxi service, apart from its traditional car riding service. There are also many other players in town when it comes to car-hailing services in the country.
Careem their biggest competitor in Pakistani market has also introduced its rickshaw hailing service at the end of November 2016 and in December 2016 an Austrailian company Limofied, another ride-sharing company has set its foot into the taxi business. The competition among the businesses under the current circumstances can be assumed to increase and thus would require different and innovative strategies to combat the new challenges.