President Obama’s Social Media data deleted; What Pakistan should learn?

Pakistani Politicians on Social Media

Today, Donald Trump will be the 45th President of the United States following the inauguration ceremony in Washington DC and with the transfer of power; we will also witness the transfer of social media. From today the tweets, pictures and any other media, present on the White House’s social media pages including Twitter, Facebook, Instagram, Snapchat, YouTube, Tumblr, and Flickr will be deleted without the hassle of losing followers as the pages will not be lost.

Sadly, our government officials have social media accounts especially on Facebook and Twitter where they release news related to government and changes in policies, but the extent of these pages are limited to the names of the officials. There are no dedicated social media pages for the President or Prime Minister house. The PR tweets related to the current government are being done by PMLN’s official Twitter page, and if there is a change of government, all the followers need to go through the hassle of finding out the new party’s official page.

Unlike our government who still is grappling with the power of the social media-verse, Obama Administration in the US mapped out a plan for the digital transition of power. Twitter handles like @POTUS, @FLOTUS, and @VP will be given to the new Trump Administration. Twitter has backed up all the data and is helping the 44

Twitter has backed up all the data and is helping the 44th President and First Lady of the United States to shift to their own official pages. With the swearing in of the new US President, Twitter is giving new beginnings to the @POTUS Twitter as all tweets will be zeroed out so that the 45th president and its White House Officials can start from scratch.

The White House relays in its blog that the account’s followers (currently over 11 million) will carry over to the next Oval Office occupant. So starting today, Donald Trump can take charge of the @POTUS Twitter account, though he has previously expressed that he would very much use his own Twitter page, which Hilary amid elections suggested him to delete.

Not just Twitter, but the rest of the social media platforms have also backed up and preserved the content of the official pages used by Obama administration in eight years. These platforms will make sure that the data stay on the medium it was posted to but will move it to new location i.e. the new accounts of the Obamas. Seems impossible, well when you’ve been a President of the United States, the tech giants and social media companies can really get you a good deal.

The advantages of having an official presence by a formal office, rather than a person is that, if a person leaves that position the followers are not lost, and they can get the same updates from the same institutions.Such problems could be seen when DG ISPR Asim Bajwa was leaving as he had more than 1.2 million followers on Facebook and 3.15 million followers on Twitter, which were actually his personal social media pages. General Bajwa kept us all updated with his tweets and posts on social media, even the official page of ISPR only retweeted him. With him gone, the new DG ISPR had to create a new Twitter page and regain followers from the scratch who currently have only 39.3K followers and an unverified page.

General Bajwa kept us all updated with his tweets and posts on social media, even the official page of ISPR only retweeted him. With him gone, the new DG ISPR had to create a new Twitter page and regain followers from the scratch who currently have only 39.3K followers and an unverified page.

Social media, especially Twitter can be a very powerful tool to give timely information to the people. The social media presence of various provincial institutions is either through a political party’s or personal account. Currently, Shehbaz Sharif, Pervaiz Khatak, PTI Khyber Pakhtunkhwa are a few pages among many where the official information is shared with people.

Pakistani politicians can look at this transaction of power to learn that instead of using social media for their publicity, maybe they should focus more on what an institution can achieve. With associating accounts on social media, like Twitter with their own name, they will merely create more confusion among people once they will leave the office (it is if they will ever leave the office).

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