Nowadays it is becoming a rare sight for us to see people holding a Sony smartphone and this spectacle will soon become even more scarce. Reportedly, the company is working on a major shift in its smartphone lineup and thus will discontinue the phones in the category that it refers to as “Premium Standard.”
The Premium Standard category involves smartphones that aren’t too premium and have comparatively lower prices in addition to offering more than a budget specs. So in short, Xperia X and Xperia X Compact got the boot and will soon become a thing of the past.
During its 2017 Investor Day, the company revealed its future plans for its smartphones business. Owing to the lack of expected response for its mid-range devices, Sony is finally pulling the plug and now would focus on its flagship smartphones.
The company also revealed that it plans to focus on the regions where its smartphones are thriving. This year at Mobile World Congress, we saw the release of its new flagship smartphone Xperia XZ Premium that features 4K HDR (2,160 x 3,840, High Dynamic Range) display first time in a smartphone.
We also witnessed the unveiling of Sony’s Xperia XZs, Xperia XA1 Ultra, and Xperia XA1 at the same event. The smartphones offer amazing features as the company looks towards competing with the likes of LG, Samsung etc.